Innovation

Crispycones is the original brainchild of New York-based chef and food designer Nir Adar. With a passion for food and all things new, Nir conceived the idea of eating "A Meal in a Cone" while observing pizza being eaten by the slice and seeing the toppings slide off the crust. “What if I could curl the pizza all the way around and seal it tight? It would be just like a cone... hey, it would be a cone!". He quickly realized that this cone would be fantastic for so many other foods as well.

So Nir set about creating the perfect cone for eating anything that could be eaten on pizza, between two slices of bread, on a bagel, in a taco, pita or wrap. His quest: to make it possible to eat all the foods you love on the go. Take for example, beef stew. It's hot. It's nutritious. But you typically eat it sitting down.  Not anymore, now you can enjoy it anywhere, anytime with Crispycones.

After receiving extremely positive feedback from friends and colleagues, Nir knew he was onto something. The next step was to make Crispycones a reality. This was no easy feat since nothing like it existed. Everything - the baking equipment, process, recipes - had to be invented to be able to bake the perfect cone in terms of taste, texture, portability, sustainability and scalability.

It wasn't easy, but he got the job done by assembling a team of baking experts, food technologists, engineers and equipment manufacturers to develop a commercially viable recipe, process and equipment that would yield the perfect cone.

Nir has worked with leading food companies such as Nestlé, Campbell's and Kraft Foods. These companies call on Nir for his culinary expertise, creativity and innovative thinking. Nir’s original artwork has been featured in numerous lifestyle and cultural publications, including The New York Times, New York Magazine and Food Arts. Nir continues to create art in his free time.